Identification


1. Bingham. “Segue”. Digital.  8.5x11”. Publication, ART 3430. April 2013.
2. Bingham. “NHMU”. Digital. 11x17”. Brochure, ART 3430. March 2013.
3. Bingham. “Seasons”. Digital. 14x14”. Concrete Poetry, ART 3435. October 2013.
4. Bingham. “Orchesis”. Digital. 17x11”. Photoshop Composite, ART 1140. April 2013.
5. Bingham. “Retro Jazz”. Digital. 11x17”. Type History, ART 3435. December 2013.
6. Bingham. “Burnt Toast Crunch.” Digital. 8x10”. Cereal Box, ART 3420B.  September 2013.
7. Bingham. “MGM”. Digital. 15x15”. Lettermark, ART 3435. September 2013.
8. Bingham. “Watchdog”. Digital. 10x10”. Reduction, ART 3440. February 2014.

8. Bingham. “Watchdog”. Digital Media. 10x10”. Reduction, ART 3440. February 2014.








8. Bingham. “Watchdog”. Digital Media. 10x10”. Reduction, ART 3440. February 2014.

This project initially started off as a reduction of a miniature schnauzer. As I started to stylize the schnauzer, I embraced the traits of the dog (mainly its watchfulness). When we were instructed to turn the reduction into a logo, I decided to take it one step further and make "Watchdog Securities." The color scheme I chose was black, yellow, white, and grey. The yellow is intended to act as a spotlight/flashlight, sticking with the security theme.

7. Bingham. “MGM”. Digital Media. 15x15”. Lettermark, ART 3435. September 2013.


7. Bingham. “MGM”. Digital Media. 15x15”. Lettermark, ART 3435. September 2013.

This project was a redesign of the MGM logo. The logo they use is very classic, but I feel a little outdated. My intention here was keeping the company recognizable, but giving it a more modern feel. Gold is a big element of their brand, so I made sure the keep that in my design.

6. Bingham. “Burnt Toast Crunch.” Digital Media. 8x10”. Cereal Box, ART 3420B. September 2013.


6. Bingham. “Burnt Toast Crunch.” Digital Media. 8x10”. Cereal Box, ART 3420B.  September 2013.

This project started off as an Illustrator exercise, but I enjoyed it so much I wanted to take it farther and make it look like a legitimate cereal box. I referenced General Mills cereal boxes to recreate the styling of the nutritional information at the top of the design. My intention with the logo treatment was to make the text appear to be in roughly the shape of a piece of bread. I used coloring to perpetuate the burnt theme.

5. Bingham. “Retro Jazz”. Digital Media. 11x17”. Type History, ART 3435. December 2013.




5. Bingham. “Retro Jazz”. Digital Media. 11x17”. Type History, ART 3435. December 2013.

The inspiration for this project came from my love of Utah Jazz basketball and the design styling of Michael Doret. The emphasis in the design is the hand drawn type. I've included both versions to show my growth, as I believe the second design stays more true to Michael Doret.

4. 4. Bingham. “Orchesis”. Digital Media. 17x11”. Photoshop Composite, ART 1140. April 2013.


4. Bingham. “Orchesis”. Digital Media. 17x11”. Photoshop Composite, ART 1140.  April 2013.

This project initially started off as a "Photoshop Composite" assignment. My intention here was to express dance as a form of art. I did so by transforming the dancers limbs into paint streams. In order to give the design more purpose, I made it an advertisement for Orchesis Dance Theatre.

3. Bingham. “Seasons”. Digital Media. 14x14”. Concrete Poetry, ART 3435. October 2013.




3. Bingham. “Seasons”. Digital Media. 14x14”. Concrete Poetry, ART 3435.  October 2013.

This design consists of four poems relating to the seasons of the year. My goal here was to express the poem through typography. It was important for me to have each poem be able to stand on its own, while at the same time be able to seem unified with the others. I achieved this through repeating elements and color.

2. Bingham. “NHMU”. Digital Media. 11x17”. Brochure, ART 3430. March 2013.






2. Bingham. “NHMU”. Digital Media. 11x17”. Brochure, ART 3430. March 2013.

When I designed this brochure, I decided to take a unique approach. Rather than a traditional approach, I wanted to make the brochure double as a poster.

1. Bingham. “Segue”. Digital Media. 8.5x11”. Publication, ART 3430. April 2013.

Segue Pages:


Publication Spreads:

   


1. Bingham. “Segue”. Digital Media.  8.5x11”. Publication, ART 3430. April 2013.

My goal with this project was to tie together three seemingly unrelated things into one publication. I chose the name 'Segue' to emphasize the transitions between articles and how everything is connected. One prominent part of my design is my segue pages, which show how we can make a connection from the previous topic to the new. I also incorporated a visual element to the existing typography, by slowly transition the color (green to red, red to yellow, etc.).

Essay

Drew Bingham
Visual Communications Emphasis

As I continue to build my portfolio, my design style is becoming increasingly apparent. While I recognize the need of varying styles for different clients, I can definitely recognize trends in my work. I tend to be clean and concise with modern and Swiss influences, often leaning toward more simplistic design. Completing class assignments and taking on an increasing amount of freelance work, has helped me gain a greater understanding of the profession and of my potential as a designer.
I’ve been surrounded by good design for most of my life and I can attribute that to my father Kent Bingham, who has been a graphic designer for over 20 years. He’s had a significant influence on my design for a variety of reasons. It was extremely valuable for me to observe positive communication between designer and client, and it helped me realize the importance of maintaining solid working relationships. In addition to influencing my perception of graphic design as a process, his work covered a wide range of styles and content, increasing my desire to expand my skillset and continually flex my creative muscles.
In more recent years, I’ve turned to other designers for inspiration as well. One designer I’ve grown to admire is a Type Designer named Sean McCabe. He specializes in hand lettering and is extremely gifted at being able to portray a specific meaning or feeling through typography. He is mostly self-taught and has been successfully self-employed for years. He often shows his sketches or progress (not just the final product), which has been valuable for me, as I’ve seen him go through the problem solving process. I’ve been able to apply some of these methods to my work as a result.
Another designer I’ve been introduced to more recently is Michael Doret. He was one of a few designers I was able to choose from for a project in one of my classes, and I’ve admired him ever since. He has a very unique style, but one that I feel aligns with my own design style or aspirations. His designs frequently feature type as a main visual element, and his designs are very crisp, clean, and pleasing to the eye. He also uses color in a very interesting, effective way. Many of his designs have a retro feel as a result.
I look forward to continuing my education and increasing my knowledge of graphic design programs and overall aptitude in the profession. I will continue to push myself and take on new challenges. One field in particular that has piqued my interest lately is motion graphics. While I know very little about it at this point, I look forward to learning more and exploring other aspects of graphic design as well. I’m excited for this opportunity to apply to the BFA program, and will continue push myself to achieve greatness.