Essay

Drew Bingham
Visual Communications Emphasis

As I continue to build my portfolio, my design style is becoming increasingly apparent. While I recognize the need of varying styles for different clients, I can definitely recognize trends in my work. I tend to be clean and concise with modern and Swiss influences, often leaning toward more simplistic design. Completing class assignments and taking on an increasing amount of freelance work, has helped me gain a greater understanding of the profession and of my potential as a designer.
I’ve been surrounded by good design for most of my life and I can attribute that to my father Kent Bingham, who has been a graphic designer for over 20 years. He’s had a significant influence on my design for a variety of reasons. It was extremely valuable for me to observe positive communication between designer and client, and it helped me realize the importance of maintaining solid working relationships. In addition to influencing my perception of graphic design as a process, his work covered a wide range of styles and content, increasing my desire to expand my skillset and continually flex my creative muscles.
In more recent years, I’ve turned to other designers for inspiration as well. One designer I’ve grown to admire is a Type Designer named Sean McCabe. He specializes in hand lettering and is extremely gifted at being able to portray a specific meaning or feeling through typography. He is mostly self-taught and has been successfully self-employed for years. He often shows his sketches or progress (not just the final product), which has been valuable for me, as I’ve seen him go through the problem solving process. I’ve been able to apply some of these methods to my work as a result.
Another designer I’ve been introduced to more recently is Michael Doret. He was one of a few designers I was able to choose from for a project in one of my classes, and I’ve admired him ever since. He has a very unique style, but one that I feel aligns with my own design style or aspirations. His designs frequently feature type as a main visual element, and his designs are very crisp, clean, and pleasing to the eye. He also uses color in a very interesting, effective way. Many of his designs have a retro feel as a result.
I look forward to continuing my education and increasing my knowledge of graphic design programs and overall aptitude in the profession. I will continue to push myself and take on new challenges. One field in particular that has piqued my interest lately is motion graphics. While I know very little about it at this point, I look forward to learning more and exploring other aspects of graphic design as well. I’m excited for this opportunity to apply to the BFA program, and will continue push myself to achieve greatness.